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Step one: fix the columns before collecting plans
Decide which attributes matter to the buyer and keep them identical for every row. A sensible starter set is monthly price, price at renewal, storage, number of sites allowed, bandwidth terms, backup policy and support channel. Write down each column's definition so that unlimited or included always means the same thing. Example: for a photographer's portfolio, choose storage, site count, renewal price and backup frequency, then drop columns such as email accounts that do not change the decision. Fewer well-defined columns beat a wide sheet nobody can read.
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Step two: normalize prices to a common term
Hosting prices are often shown as a low monthly rate that requires a three-year commitment. Convert every plan to the same basis, such as the total cost over thirty-six months including setup fees and the renewal increase. Record the date you checked each price and the billing term it assumes. Example: a plan advertised at a low introductory rate may cost more across three years than a higher flat-rate plan, and the table should show that plainly. Dated figures keep readers from trusting stale numbers, and a source note lets you update rows quickly.
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Step three: add a fit note and a sort order
Numbers alone leave readers guessing, so add a short fit note to each row stating who the plan suits and what limit to watch. Then offer sorting by total cost, storage and support, with a default that matches the main audience. Example: for the portfolio site, sort by three-year cost, flag plans with weak backups, and mark the cheapest option that still includes a free certificate and daily backups. Review the table on a schedule, remove plans that change terms, and keep a visible note describing how rows were chosen.